Yeoman was founded based on some simple beliefs about technology and its impact an organization. The Internet is no longer an adjunct to a sales or marketing plan; it is a core part of your sales channel strategy. Companies must re-assess how products are sold and optimize their presence on the web, either directly or through partners. The Web has evolved from a marketing or support function to become the core part of an organizations sales and distribution strategy. However, companies often mistakenly think of the web a 'one' Internet. We segment the web into seven distinct channels, each with their own competitors, search patterns, and set of buyers. Companies need to understand all seven, making sure you or your partners have the required sales presence as needed. That's our passion. We offer a range of services to make sense of it all including:
- GAP Analysis
- Go To Market Planning
- Competitive Review
- Channel Management
Michael Healey is the President of Yeoman. Yeoman’s team also includes a staff of researchers and analysts who can quickly validate competitive positions and market potential for any program or project. The Company is headquartered in Portsmouth, NH and has employees in the US, the UK, and India.
Prior to founding Yeoman, Mike was the CTO of national integrator GreenPages Technology Solutions. The Company is a nationally recognized expert on network design, cloud computing, and next generation technologies. He joined GreenPages in 2006, through the acquisition of TENCorp. Mike served as President of TENCorp for 14 years.
He is also a Senior Contributing Editor and Analyst for InformationWeek. His reports focus on the business application of technology and naturally include Internet applications, cloud computing, and leveraging existing IT investments.