Our view of business is that there is too much focus on "the thing" - the products and services being produced. Instead, we promote a framework that focuses on taking care of fundamental human and business concerns. We leverage neuroeconomics to teach "soft skills in a hard science way" in order to put the human-to-human (H2H) back into business-to-business (B2B). This framework has produced a competitive win rate for our clients that is more than double our industry's average win rate.
