Paul Writer helps B2B clients design and run annual outreach programs for their clients and prospects including positioning advisory, content creation and strategy, video creation and Account Based Marketing. Clients include Adobe, IBM, LinkedIn, Oracle. Over the past 9 years Paul Writer has built a reputation as a thought leader in marketing and publishes a popular weekly newsletter with a reach of 25,000 senior marketers. Jessie Paul, a former CMO of Wipro and Global Brand Manager of Infosys founded Paul Writer in 2010. She is the author of No Money Marketing published by Tata McGraw Hill and is a popular speaker at international events such as the Harvard India Conference, DWEN, Forbes Women.