Coloyal GmbH Supplier Profile
Supplier Profile
Public Profile:  |  ANID: AN01459637796  | Last Update: 15 Dec 2021
Coloyal GmbH
München, Bavaria, Germany
Coloyal is a full service outsourcing partner for global CRM solutions and reward management.
Ariba Advantage Seller
Coloyal develops and operates individual programs to identify, gain and bind loyal end consumers, business clients or employees. From CRM consulting to IT infrastructure, data analytics, rewards sourcing and logistics, customer service and member direct marketing – we offer full service. As a former subsidiary of Arvato, we combine our extensive expertise and passion for innovative customer loyalty with the broad, global service range of the Bertelsmann group. Our international clients include commercial enterprises, airlines, financial service providers, insurances, and consumer goods as well as car manufacturers.
BahnBonus Prämienwelt
Loyalty & rewards store for Germany's largest public transportation provider, Deutsche Bahn. Frequent travellers are being rewarded with free tickets, upgrades and a multitude of brand products to choose from. Coloyal built and operates the reward store.
GfK Global Incentive Webshop
GfK is a global player and the largest market research institute in Germany. It provides important data on consumers and their purchase behavior for a wide range of target groups across the entire society. Since 2007, GfK relies on the skills of Coloyal and our services as a CRM and loyalty specialist. In addition to Germany and Austria, consumer panels from Italy, Belgium and the Netherlands were included into the program in 2015.
Whether a small business owner or an independent sanitary plumber, every buyer of kitchen and bathroom fittings or sanitary products will be rewarded at GROHE with their “GROHE SMART” loyalty program. That’s exactly where Coloyal comes in as CRM and loyalty expert. -- GROHE SMART in particular is adapted to the needs of the business customers of GROHE in the field of sanitary installations. Their closed loyalty program targets individual installers, as well as whole companies.
Business Info
Legal & Fiscal

Type of Org: Sole Proprietorship

Business Type: Service Provider

Year Founded: 2007

Revenue: $10M to $50M USD

Employees: 60

No information available

Ship-to or Service Locations
Product and Service Categories
  • Global
  • Events management
  • Marketing plans
  • Sales or marketing programs
  • Marketing analysis
  • Sales marketing agencies including print
  • Direct marketing fulfillment
  • Sales promotion services
  • Branding of product naming services
  • Product or gift personalization services
  • Customer relationship management CRM software
  • Market intelligence or competitive analysis
  • Social Media Services
  • Point of sale materials not including printed materials
  • Customer relationship center CRC management services
  • After sales programs
  • Letter shop services
  • Distributive or service trade statistics

No information available

Activity Data
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