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(RFP) Social Marketing Strategy (Mobility Mgmt) - Consultant Services

TransLink

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Posted On:  1 May 2018

Open for bidding on:  1 May 2018

Response Deadline:  1 Jun 2018 11:59 PM PDT

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Opportunity Amount:	$700.00 to $10,000,000.00 CAD
Response Deadline:	1 Jun 2018 11:59 PM PDT
	(Closed for response)
Posting ID:	5421001(Doc1321027241)
Posting Type:	Request for Information
Public Posting:	https://discovery.ariba.com/rfx/5421001

Product and Service Categories  Strategic planning consultation services

Ship-to or Service Locations British Columbia - Canada Vancouver (Surrey, Burnaby) - British Columbia

Posting Summary

**This RFP event has been re-issued on May 1, 2018. The new Reference No is Doc1321027241. Note the RFP closing date and time. Other than the changes noted here, no other changes were made to the Scope-Requirements.

NOTE this is a PUBLIC Sector posting and you can respond for free.   
     
PURPOSE:           
TransLink invites qualified consultant or consortium with transportation planning and marketing background and expertise to develop a Social Marketing Strategy (SMS) for Metro Vancouver to support TransLink’s Mobility Management & Transportation Demand Management (TDM) goals and objectives.           
             
SCOPE SUMMARY:           
The goal of the SMS will be consistent with the headline targets outlined in the Regional Transportation Strategy which is to make half of all trips by walking, cycling and transit and to reduce the distance people drive by one-third.   The SMS will build upon previous research and planning related to travel behaviour change and identify a strategic direction for mobility management, within the context of marketing and customer experience initiatives, that will help staff in the Marketing and New Mobility teams develop planning, programming, consumer engagement, communications, and digital initiatives. The resulting high-level strategy will be produced as a non-technical reference for TransLink and its stakeholders to pragmatically apply towards the alignment of new and existing interventions that support the 10-year Investment Plan.
             
The social marketing strategy is a joint project between marketing and transportation planning departments at TransLink. TransLink expects proponents to include marketing and transportation planning resources and support in their proposals.         
     
To view the full scope document, you must register or be a registered Ariba user to access this RFP Event.                
                  
ACTION REQUIRED:                
After reading the brief scope summary above, and if you are interested in participating in this event, please click "Respond to Posting" tab on this page OR click on "not interested" and not take any further action.
 
If you have selected "Respond to Posting" - you should be directed to the RFP event. After reading the full details of the RFP scope and questionnaire, you may further click on "intend to participate" and proceed to completing the RFP submission OR click on "decline" and not take any further action.          
                 
ARIBA REGISTRATION:                
For more information and/or to register, go to http://translink.supplier.ariba.com