RFP - Professional Marketing Services

RFP - Professional Marketing Services
Government of Nova Scotia
Very Active Buyer
Posted On:  6 Jun 2019
Open for bidding on:  6 Jun 2019
Response Deadline:  5 Jul 2019 7:59 PM PDT
Not Interested
Opportunity Amount: $1,500.00 to $99,000,000.00 CAD
Response Deadline: 5 Jul 2019 7:59 PM PDT
(Closed for response)
Posting ID: 6842586(Doc243467591)
Posting Type: Request for Quotation
Public Posting: http://discovery.ariba.com/rfx/6842586
Product and Service Categories  (9)
  • Marketing analysis
  • Advertising campaign services
  • Sales or marketing programs
  • Marketing plans
  • Direct marketing fulfillment
Ship-to or Service Locations
Posting Summary
This Request for Proposals (the "RFP") is an invitation by the Province of Nova Scotia (the "Province") on behalf of Tourism Nova Scotia ("TNS") to prospective proponents to submit proposals for the provision of Professional Marketing Services (Brand Marketing, Media Planning and Buying, and Digital Marketing) as further described in the RFP Particulars (Appendix D) (the "Deliverables"). This RFP is being conducted pursuant to the Nova Scotia Sustainable Procurement Policy and Procurement Manual.  
TNS is looking for marketing partners who can transform established thinking and inspire messaging and strategies that will motivate travel to Nova Scotia and encourage visitor spending to contribute to the $4 billion goal. A critical aspect to achieving success will be to develop a strategic marketing plan that highlights Nova Scotia’s competitive advantages. This will allow Nova Scotia to maximize its marketing opportunities by leveraging trade and industry partnerships. Demonstrated performance and Return on Investment (ROI) will be a key component to decision-making. TNS is looking to select marketing partners who will create an innovative and integrated approach to meeting its marketing objectives. The RFP is structured to be flexible and responsive to market demand to enable best in class marketing partnerships.  
TNS is looking to select marketing partners who will create an innovative and integrated approach to meet TNS’s primary objective of doubling tourism revenues by 2024. The RFP is structured to be flexible and responsive to market demand to enable the best in-class marketing partnerships.  
The successful proponent(s) will understand the science of big data, tease out actionable insights and employ tactics to deliver compelling brand experiences to the chosen targets and markets. Decisions regarding strategy, objectives, targets and tactics will be grounded in evidence-based thinking.  
Proposals can be submitted for any or all of these lines of business areas:  
A. Brand Marketing (Strategic Planning, Brand Management & Creative Services)  
B. Media Planning and Buying  
C. Digital Marketing (Digital Strategy, Creative and Technical Development and Execution)  
In accordance with the evaluation process, TNS will form a separate agreement for each line of business, with a possibility of up to three (3) successful proponents in total, to ensure the approach presented will result in better quality service, stronger expertise, and greater in-market intelligence while balancing an efficient administrative fee structure. TNS also encourages innovation through subcontracting arrangements to meet our requirement of best-in-class service providers. We will evaluate such arrangements to obtain assurance of fit, management, and alignment with TNS’ goals and objectives.  
Note: The Response Deadline Time is 2:00 pm Atlantic Time on the date specified above.            
Please refer to Ariba Event Content for information. All questions are to be directed through the Ariba Sourcing Event Message Board.      
Note: The Province of Nova Scotia and Tourism Nova Scotia do not post budget information. The opportunity amount listed does not reflect the Province’s actual project estimate.
Refer to "How To" instructions for Supplier’s Guide to E-Bidding and videos: https://procurement.novascotia.ca/media/55273/ebid%20guide%20for%20suppliers_revised%20june%2012%202018.pdf


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